Small businesses form the heart of our local economy, especially in this part of Cornwall where we have only a few large employers.
I am keen to support our local businesses all year round. However next week there is a particular opportunity for us all to think about this, through Small Business Saturday, which this year falls on Saturday 6th December. Small Business Saturday exists to support, inspire and promote small businesses in the local area.
If you are, like me, a small business owner, how are you promoting your business? Are you aware of the website that gives you promotional material – find it here https://smallbusinesssaturdayuk.com. Social media is also being used extensively to promote local businesses.
How are you as a customer supporting local businesses? On Saturday could you use a local retailer rather than the big national chains?
The idea for Small Business Saturday came from American Express in the US in 2010 and is a reaction to the excesses of Black Friday and Cyber Monday, this year on 28th November and 1st December respectively. So it is a new idea that grows every year.
Lets all work together to make sure we support our local small businesses as much as we can and maybe use this Small Business Saturday to consider what more we may be able to do.